Australia’s favourite renovating show The Block has reached an incredible milestone this year, its 20th anniversary and this year’s special season is taking place in Phillip Island. The contestants are renovating a holiday park resort in Cowes which The Block purchased for $8,758,000 in September 2023.  

However, whilst Phillip Island’s light is particularly bright with the increased interest The Block always brings to each season’s filming location, it has been a popular destination for its residents, holidaymakers, and investors for much longer and is part of the Bass Coast one of the fastest growing areas in Australia.  

Phillip Island, nestled off the southern coast of Victoria is renowned for its stunning beaches, abundant wildlife, and laid-back lifestyle and its world-famous Penguin Parade. And for motoring enthusiasts’ it also home to the Phillip Island Grand Prix Circuit which hosts the Australian Motorcycle Grand Prix and other major race events.  

Depending on your location in Melbourne it will take about 1.5 to 2 hours to drive to Phillip Island and once there you will discover that one of the island’s most enticing features is its vibrant beachfront property market. A small word of warning with the only way onto the island via a bridge from the mainland it can get a little congested getting on and off the island during long weekends, holiday season and major events. 

However, whether you are seeking a tranquil retreat or an active seaside lifestyle, this island caters to a diverse range of preferences. Below we take a closer look at 6 popular seaside suburbs on the island that have populations ranging from 200 to 5,000 residents and median house prices from $750,000 to $1,125,000. 

Cowes & Silverleaves

Among the local suburbs that adorn Phillip Island’s coastline, Cowes stands out as a perennial favourite among both holidaymakers and residents. It is what Australians would colloquially call “The Main Drag” of the island with Cowes having its largest and busiest High Street. 

Boasting pristine beaches, a vibrant foreshore precinct, and an array of cafes and restaurants, Cowes exudes a relaxed coastal ambiance. Its proximity to essential amenities, including schools, shops, and recreational facilities, makes it an attractive option for families seeking beachfront living. 

One of our Buyer Agents’ holiday home is in Cowes on a 655sqm block. Whilst they currently enjoy long weekends and holiday periods down there with friends and family, the long-term plan is to knock it down and rebuild their perfect retirement home!  

Next door to Cowes is Silverleaves, a sought-after smaller residential suburb with a mix of holiday homes and permanent residences. Properties in Silverleaves are often prized for their proximity to the sandy shores and lush bushland, offering residents stunning views and a relaxed coastal lifestyle. Silverleaves has the highest median house price at $1.125m of the 6 suburbs we are reviewing.  


Rhyll, on the northeastern coast 8 kms from Cowes, is a small peaceful fishing town and exudes a tranquil charm that beckons both locals and visitors seeking a serene coastal escape. Properties in Rhyll vary from cozy seaside cottages to modern waterfront homes, offering residents stunning views of the surrounding bay and tranquil bushland. Rhyll is characterized by its calm waters, ideal for leisurely walks, fishing, and birdwatching. Beach Road, which runs along the coast, features cafes, takeaway outlets and specialty shops overlooking the beach. Rhyll is also home to the Koala Conservation Reserve which is well worth a visit. 

Newhaven College resides in Rhyll, a popular independent school catering for students from Prep juniors to Year 12 seniors. 


If you are in search of another secluded retreat, Ventnor presents an enticing option. Nestled along a serene stretch of coastline, Ventnor offers a sense of seclusion while still being within easy reach of Phillip Island’s attractions. Beachfront properties in Ventnor provide a private sanctuary where residents can unwind against a backdrop of rolling waves and golden sunsets. 

Ventnor at nearly 40 square kilometres in size is one of the largest suburbs on the island but only a small part has residential housing. It is home to the must visit one stop shop “The Store” for all your gourmet staples and The Phillip Island Grand Prix Circuit is also on the outskirts of Ventnor. 

Smith & Surf Beach 

Venture further south, and you will encounter the charming suburb of Smiths Beach. Renowned for its world-class surf breaks and rugged coastal scenery, Smiths Beach appeals to those craving an adrenaline-fueled lifestyle amidst nature’s beauty. Properties here offer breathtaking ocean views and easy access to the island’s surf culture, making it a haven for surfers, water sports enthusiasts and nature lovers alike. There is a selection of cafes, restaurants and shops ensuring convenience and comfort for both residents and visitors alike. 

A little further along the skinny neck of Phillip Island is Surf Beach and as probably given away by its name is an excellent location for surfing enthusiasts. The beach itself is renowned for its excellent surfing conditions, drawing surfers of all skill levels year-round. 

While Surf Beach itself is primarily residential, you can visit Smiths Beach for its nearby amenities.  

Cape Woolamai

Cape Woolamai, situated at the southeastern tip of Phillip Island, captivates with its rugged beauty and pristine coastline. Properties in Cape Woolamai range from quaint beach cottages to luxurious seaside retreats, offering residents unparalleled views of the surrounding ocean and natural landscape. The beach at Cape Woolamai is renowned for its golden sands, towering cliffs, and powerful surf breaks, making it an oasis for surfers, beachcombers, and nature enthusiasts alike. While Cape Woolamai itself is predominantly residential, nearby amenities can be found in the neighbouring townships of Newhaven and San Remo, including shops, cafes, and restaurants, providing both convenience and charm for residents and visitors alike. 

What sets Phillip Island apart from other coastal destinations is its unique blend of natural wonders and recreational opportunities. From surfing and swimming to fishing and wildlife watching, the island offers a plethora of activities to suit every taste and interest. In navigating the beachfront property market on Phillip Island, buyers are presented with a diverse array of options to suit their preferences and budget. From luxurious waterfront residences to cozy seaside cottages, there is something for everyone on this idyllic island.