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What a great vendor advocacy case study. This property went to auction and smashed the reserve by $203,000 with over 60 bids from the large crowd getting it there. The vendor was over the moon.

National Property Buyers were engaged to act as vendor advocates by downsizers that were moving into a retirement village. Our Vendor Advocacy service is popular with downsizer or anyone that would rather not directly deal with selling agents. The service does not cost our client any additional money as we partner with a reputable selling agent and share the commission. In effect, by using our Vendor Advocacy service you have two companies working for you, for the price of one!

This particular property was well-located, on a large block and in a popular school zone but that doesn’t mean you can take it easy! Robert Di Vita was engaged by the client and went to work, he inspected the property and provided his client with some initial advice. Robert recommended a good declutter and tidy as the home had been lived in and enjoyed by the family for a long time. As our client was still living there and wished to continue using their furniture, they decided against property styling but removed any large unnecessary pieces.

Robert shortlisted several reputable agents in the local area and provided recommendations to his client and who he would select and why. In this instance Harcourts stood out from the crowd, not only due to their professionalism and local knowledge but also because they provided an additional service by holding two opens each Saturday. However, the ultimate decision always remains with the client. The client took Robert’s suggestion and they engaged Harcourts. Robert negotiated the commission structure, including an 11% bonus for every dollar the selling agent achieved over reserve.

Harcourts offering of two opens every Saturday was paying dividends during the campaign, numbers were up at inspections and there were multiplie interested parties.

During a campaign good selling agents capture data on online listing views, inspections, groups through, interested parties and follows up conversations with interested parties. These activity trackers and campaign reports whilst a little dry in the reading is essential to evaluate the ongoing success of a campaign and at National Property Buyers we go through it with a fine tooth comb! Depending on the number of views on the online campaigns, bodies through doors and feedback from people viewing the property we work with the selling agent to make any necessary tweaks to the campaign or property.

On auction day Robert was there with his clients. They had discussed auction strategy with the selling agent and what would happen if the property passed in. But confidence was quietly high it would sell under the hammer. There was a 70+ crowd in attendance and Harcourts knew there was multiple interested parties in amongst the crowd. In the end 6 bidders in total threw down bids in an attempt to secure the keys. The property flew past reserve and sold under the hammer to a young family that planned to renovate this well-loved but tired family home. Rob’s clients are rapt, they can pay for their retirement home and enjoy some luxurious holidays!

The sale of the property also drew the attention of the Herald Sun our Director Antony Bucello was in attendance and reported that the $203,000 premium on the large block in the Mt Waverley Secondary College school zone proved demand was in the market.