Selling a property is not just about listing and waiting. It is an active campaign where feedback acts like a scoreboard. The right insights from your selling agent can help you understand whether your strategy is working or needs adjustment.
In a market like Australia, where buyer behaviour can shift quickly, ongoing feedback is critical. According to data from CoreLogic, properties that align with buyer expectations early in the campaign tend to sell faster and closer to the asking price.
As vendor advocates, we help people sell property every day and we know what feedback is critical during a campaign. Below is a shortlist of the key types of feedback every seller should expect from their selling agent, and how to interpret them.
1. Online Listing Performance: Are Buyers Even Looking?
Your online presence is your first impression. Most buyers begin their search on platforms like Domain and Realestate.com.au.
Key metrics to monitor:
- Number of views or impressions
- Click-through rate
- Time spent on the listing
- Saves or “favourites”
Why this matters:
Think of your listing like a shopfront.
If people are walking past but not entering, something is off.
What strong performance looks like:
- High views compared to similar listings
- Consistent engagement over the first 2 to 3 weeks
What weak performance suggests:
- Poor pricing strategy
- Unattractive photos or copy
- Limited buyer appeal
Your agent should provide weekly reports from the portals and explain how your property compares to competing listings.
2. Open Home Feedback: What Are Buyers Really Thinking?
Open inspections are where interest turns into emotion. Feedback here is often the most revealing.
Typical feedback includes:
- Likes: layout, natural light, location
- Dislikes: price, condition, layout issues
- Number of attendees
- Repeat visitors
Why this matters:
Buyers vote with their feet. If they attend but do not return, there is usually a barrier.
Key signals to watch:
- High attendance but low engagement > pricing may be too high
- Low attendance > marketing may not be reaching the right audience
- Repeat attendees > strong interest building
Actionable insights:
- Minor cosmetic fixes can improve perception
- Styling adjustments can increase emotional appeal
- Pricing may need recalibration
3. Contract Requests: Serious Interest Begins
When a buyer requests a contract, they are moving from browsing to considering a purchase.
What this indicates:
- The buyer is doing due diligence
- They are potentially preparing to make an offer
How to interpret this:
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- Multiple contract requests = competitive interest
- Few or none = hesitation in the market
Your agent should track and report how many contracts have been issued and follow up with those buyers.
4. Building & Pest Inspections: Commitment Signals
A buyer arranging a building and pest inspection is a strong sign of intent. It’s like someone adding an item to their cart online. They haven’t quite committed but they are close.
Why this matters:
- Buyers spend money on inspections only when they are serious
- It often precedes an offer
Seller considerations:
- Can any issues identified be fixed in advance?
- Would a pre-sale inspection help remove buyer uncertainty?
What strong demand looks like:
- Multiple buyers arranging inspections
- Quick turnaround between inspection and offer
5. Putting It All Together: Reading the Market Signals
No single piece of feedback tells the full story. Success comes from interpreting all signals together.
A strong campaign typically shows:
- High online engagement
- Good open home attendance
- Multiple contract requests
- Several serious buyers
A campaign that needs adjustment may show:
- High views but low inspections
- Good attendance but negative feedback
- No progression to contracts or offers
How Sellers Can Respond Strategically
And at the end of the day, multiple offers or bidders at an auction are the clearest measure of success and what we are aiming for.
And to achieve that your agent needs to translate the clues the market gives you every week of your campaign into actionable insights. And the best sellers treat that feedback as a tool, not criticism and adjust accordingly.
Potential adjustments include:
- Price alignment: The most common factor influencing buyer behaviour
- Presentation improvements: Styling, maintenance, or repairs
- Marketing tweaks: Better photos, updated copy, or expanded reach
Key takeaway:
Feedback allows you to pivot early. Waiting too long can result in a stale listing, which often leads to lower final sale prices.
The most successful sellers:
- Stay informed
- Act on feedback quickly
- Work collaboratively with their agent
We wish you all the best in selling your property and if you need a hand look into our complimentary Vendor Advocacy service where you can have two companies working to sell your property for the price of one.
Contact Us
We’re happy to answer any questions you may have or you can simply request we catch up for a free, no obligation meeting to discuss your needs.